Classes & events
Sharper skills. Fuller rooms. Better pipeline.
Education is the front door to our partnership. Come learn something useful — no strings, no pitch, and usually pretty good snacks.
The flagship class
Fairway's Social Sales Class.
A recurring, realtor-facing class from Fairway on what's actually changing in how buyers and sellers find their agent — AI search, social selling, and online visibility.
Recent sessions have tackled the question every agent should be asking:when a buyer asks ChatGPT a real estate question, would they find you?Consumers now turn to AI, social media, and search before they ever contact an agent — the class breaks down what that means for your business and the practical moves to become more visible online.
We bring it home locally: after each class, Mikaela and Molly run working sessions in Eden Prairie to help you actually implement what you learned — profiles updated, content calendars drafted, first posts shipped.
Ask Mikaela about the next session
Content days
Show up empty-handed. Leave with a month of content.
The hardest part of social media is production. So we productized it. A content day is a scheduled studio session where the set, prompts, and editing are all handled — you just bring yourself.
1 · Book
Reserve a slot on the next content day. Limited spots — every agent gets real camera time.
2 · Prep
You get a shot list, talking prompts, and a setup guide ahead of time. No improvising.
3 · Shoot
We run the set — framing, retakes, b-roll — while you focus on being you.
4 · Post
Edited clips and photos delivered ready to publish. A month of presence from one afternoon.
The event calendar
What we host, and what we'll co-host with you.
🎓 Realtor classes
Social Sales Class sessions, marketing workshops, and tech clinics — practical, hands-on, and built for working agents.
🏠 Buyer seminars
First-time buyer nights co-hosted with you. We produce and promote; a licensed loan officer handles every lending question; you meet the buyers.
🥂 Client appreciation
Pie giveaways, family photo events, holiday parties — turnkey reasons to get your past clients in a room with you again.
🧠 Agent masterminds
Small-group sessions with top local producers comparing what's working right now — moderated, candid, and off the record.
📸 Content days
Recurring studio production days (see above). The single highest-leverage afternoon on this list.
🎪 Community events
Local sponsorships and neighborhood events where showing up matters — we'll help you be there, visibly and memorably.
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Classes & events each year
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Families our branch served in 2025
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Scotsman Guide Top Originators in-office
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Marketers whose job is your growth
Grab a seat at the next one.
Email Mikaela for the current class and event calendar — and tell her if there's a topic your office wants covered.